I've always been a fan of Wendy's, and I always have been somewhat grossed out by Burger King. Turns out, the rest of the world agrees. For the first time in history, Wendy's is second place in the burger restaurant industry. While it has always been McDonald's, Burger King, and then Wendy's, now Wendy's is in second place. This article explains that over the past several years, Burger King has focused on it's advertising, while Wendy's focused on it's food. Wendy's has come out on top. Go frostys!
http://www.theatlantic.com/business/archive/2012/03/dethroned-how-wendys-slayed-burger-king-in-the-fast-food
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